Hey, I'm Jonathan Murnieks, a 16-year-old mountain biker from SoCal, and riding is everything to me.

From bombing down Laguna's Top of the World to sending huge jumps at local spots like Oniel Canyon, racing enduro at Vail Lake, or just ripping flowy singletrack on my custom Zink Vacay build, I've been chasing that full-send feeling since day one. My YouTube channel and Instagram are packed with my progression edits: 2+ years of crashes, sends, and everything in between—because sharing the stoke with the MTB community is what keeps me motivated.

Mountain biking isn't just a hobby; it's freedom, adrenaline, dust in your face, and that pure rush when you nail a line. I've lived it—the early mornings loading the bike, the late-afternoon golden-hour laps, the friends hyping each other up at the top of a drop. But along the way, I noticed something: a lot of the gear out there just doesn't cut it for real riders. It wears out too fast on rocky trails, doesn't breathe when you're grinding climbs, or misses the vibe that actually reps the MTB lifestyle.

That's why I decided to start my own clothing brand and merch line dedicated to the outdoors and mountain biking. I wanted to create stuff that's built by a rider, for riders—durable, comfortable, trail-ready pieces you can wear on the bike, at the bike park, or just repping the scene off the trail. Designs inspired by the trails I ride, the progression I've chased, and the community that's pushed me forward.

This isn't about hype or trends—it's about turning my passion into gear that lets you live and breathe MTB every day. Whether you're hitting massive jumps, racing enduro, cruising local loops, or just dreaming about the next ride, I built this for you.

Thanks for being part of the journey. Let's keep sending it.

Ride on 🚵‍♂️